Evolution and State of Green Business

Where is Green Business going and moving under the shadow of the economic crisis? Two recent reports provide an optimistic outlook.

The report Green Evolution: Managing the Risks, Reaping the Benefits published by the IGEL institute of the Wharon Scool and the University of Pennsylvania, provide analysis and examples showing how many sustainability efforts can more than pay for themselves, both financially and with image-building benefits. Some of the most fertile areas of potential payback involve lowering energy and water use, and adopting product lifecycle analyses.

From GreenBiz and Greener World Media, the third State of Green Business Report for 2010 shows that green business activity did not go away amid the harsh economic environment. It survived, and even thrived.

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