The purpose of this project is to investigate new distribution channels for ELAIS SA and how to better serve these channels. The project also includes the investigation of new products that will best fit to each channel, taking into consideration the priorities of the company. The methodology comprised documentary research, brainstorming and quantitative market research.
Based on the results of the investigation ELAIS should follow a three-stage new channel development strategy including the creation of new products that best fit to the new channels and the creation of small selling points of each product in bakeries offering fresh served snacks.
