The company wants to penetrate the graphics market by launching a new business activity that is going to address to businesses (B2B) and consumers (B2C).
Secondary data about specific market sector were collected and a market research conducted in order to examine the perspective of launching this new for PLAISIO service not only in terms of market but also in monetary terms. Finally, after having made analysis about the main competitors and market players, segmentation analysis, the description of the business model used as well as the production process, we are making profits’ forecast for 4 years (2005-2008).
