Indicative FSP

Development of a Marketing Plan

The purpose of this Field Study Project is to analyze the current situation of the organization «Fournos Kentro gia ton Psifiako Politismo» and also the situation of the entertainment market in the area of Athens in order to propose the necessary advice and recommendations that may help the organization to achieve viability and a further future growth. For this purpose we present the analysis of the organization’s external environment, the bibliographic and scientific researches we conducted and their results and outcomes. Moreover, there is a thorough reference to the suggestions that came up through the researches and to the ways that they will be better realized. Finally there is a valuation of the importance of the suggestions and a rating of their materialization proximity.

Current Distinctions & Awards