The objective of this study was to explore the Greek and Balkan market of Voice Portals and formulate a suitable marketing plan for Virtual Trip Ltd. In order to achieve this purpose the team gathered primary and secondary market data, through means of Internet research, expert interviews and a questionnaire survey. The examination of this data showed that the future market potential of Voice Portal products and services is high, although the until now implemented projects are very few. This is due to various factors with the most significant among them, the relative ignorance of the capabilities of the proposed solutions and the persistence to legacy platforms. The study also examined the internal strengths and weaknesses of Virtual Trip and compared them with those of its main competitors, leading to a set of suggestions for specific marketing actions that would give it a competitive advantage.
