Indicative FSP

Market research and marketing plan for commercial expantion

A market survey was conducted and a market plan developed for FashionLink and more specifically for the children’s clothes collection “Adams”. The assignment includes an analysis of the internal environment of the company, an analysis of the external environment and of the major competitors. Next the results of a conducted market survey are presented. A Strength-Weakness-Opportunity-Threat analysis follows. A market plan with specific recommendations for commercial expansion was developed.

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