Winbank, which is part of the Piraeus Group, is the first purely electronic Greek Bank. Currently, Winbank wishes to explore the online B2B market for banking services and position itself in this particular market. The study consists of a survey and benchmarking study of the concept of e-commerce strategy of Greek online firms. Overall it enables Winbank to identify opportunities for developing products for these firms. Alternative business models on the web are proposed with respect to banking and other financial services requirements.