Two years after launching the e-learning services for its employees, ALPHA BANK needs now to collect and evaluate all relevant experience, so as to develop a strategy for the adoption of e-learning. The objectives of the present study was a. to investigate the readiness of ALPHA BANK branch employees for adopting e-learning outside the work context, and b. to propose a motivation plan towards this direction. By applying an innovative conceptual framework and following a systematic methodology, we were able to conclude this study achieving the objectives.
