Majors

The MBA International program is a general graduate management degree that prepares students for a range of careers, while offering the possibility of majoring in a particular business area. Comprising eight course credits among a set of specified required and elective major courses, the majors give students an opportunity to gain knowledge into an area of interest, thus facilitating a career switch or developing an existing specialty. With five majors plus the general track, students shape their academic experience to meet their personal career goals.

Business Administration (general track)

The Business Administration track prepares students for a range of demanding positions (e.g. General Management, Sales, Human Resources, Finance, etc.), as well as a career in Management Consulting. It offers the opportunity to select elective courses in any area of interest. Students that wish to deepen their knowledge in a specific field can select one of the following majors:

Major in Finance

Virtually all important business decisions have financial implications. Finance is concerned with the acquisition and allocation of resources – how a company goes about financing the assets it needs to run a business and how those assets can be put to their most effective uses. It also requires the comprehensive understanding of the corporate capital structure, the sources of capital, and, the priorities, needs and concerns of investors (shareholders and lenders). This major prepares individuals for a career in the finance division of all types and sizes of companies addressing issues in financial management; corporate finance, venture capital and corporate restructuring, as well as in management consulting.

Students in this major must complete 8 credits among the following courses:

The course aims to provide a good understanding of the principles of equity portfolio theory and investment management. Both theoretical and practical aspects of risk and return measurement for portfolios and individual securities are examined. In the process, the concepts of diversification, portfolio selection, construction and evaluation are analysed. Various equilibrium models of asset prices, against which market prices of securities are compared, are put forward. Portfolio performance evaluation is part of the course.
Under a broad definition, everything a business does may fit under the rubric of corporate finance. This course will equip students with the state-of-the art tools, methodologies and ideas needed in making the three basic decisions in corporate finance: Investment Decisions, Financing Decisions and Dividend Decisions. Case studies and empirical applications with real data will be used to develop guidelines and practical skills needed to implement models for equity and debt risk, discount rates and valuation. Special importance will be given in incorporating the latest developments in corporate finance involving issues such as real options, asset backed securitization, corporate risk management and hybrid securities.
The course aims to present the institutional and economic forces affecting the financial markets and the firm at a global level. Financial markets include money markets (short-term debt) and capital markets (long-term debt and equities). Money markets provide companies and governments with liquidity, and the capital markets provide the same entities with long-term capital. Typical financial institutions are commercial banks, investment banks, thrifts, insurance companies, and credit unions.
The course is designed to provide an introduction and comprehensive overview of concepts of Energy Economics and Policy (as well as Environmental and Resource Economics) to postgraduate students. The course introduces energy, resource and environmental economics, as a sub discipline of economics focusing on the interrelationships between the environment and the economy. It explains how the concept of economic efficiency in the allocation of scarce resources underpins cost-benefit analysis and decision making in energy, resource and environmental management. Basic concepts in economic theory are first introduced, so that understanding is developed of how markets are supposed to achieve economically efficient allocations and why, when they fail to do so, the result is pollution and degradation. Understanding the failure of markets involves the key concept of the property rights regime. Much of energy, resource and environmental economics is concerned with identifying when, and under what circumstances, failures in property rights and in markets are likely to occur and how best to correct them. The course also explores why economists attach importance to the monetary valuation of energy related goods and services, and introduces a number of techniques for doing so using various Greek, European and other International case studies. It provides a critical overview of current methods and their applications. It examines the main criticisms of the approaches that are available for non-market valuation. Finally in order to set the concepts and theories introduced in the context of current concerns relating to sustainable development the course examines the relationship between energy policy making and the concept of sustainable development. It introduces core concepts of ‘sustainability’ and considers the policy implications of applying these in energy (mainly renewable energy: solar, wind, waves, etc.) within the European and International policy framework.
Value-At-Risk, Hedging, Capital Adequacy Requirements, Monte-Carlo simulation, minimum variance hedges, hedging rations and regression methods, duration and convexity, key rate duration and PVBPs-Present Value Basis Points, etc.
This course covers financial futures-forwards, swaps and standard options, by drawing examples from the Greek market. Concepts, trading strategies, pricing and hedging methods/models will be covered. The course will focus on only index/stock derivatives. The topics of interest rate derivatives, and Value-at-Risk (VaR) of derivatives are treated in other courses.
Project Finance is now increasingly applied across the world, both in developed and developing countries, as an alternative way to privately finance infrastructure and industrial projects, at all scales and in various sectors: transportation, energy, sewage and water-treatment plants, health care, education, tourism and government offices. This course aims at equipping participants with the basic tools and critical concepts needed to grasp and model the technical, analytical and structural features of large-scale project financing. In particular, participants will learn how to structure, value and finance projects under different frameworks (PPP, PFI, BOOT, etc).
Mergers and acquisitions can be considered as a dynamic vehicle for corporate expansion and growth. Corporate practice has historically seen a pattern of merger ‘waves’ in various business sectors, although results have not always justified underlying motives. The course will provide a concise theoretical and empirical background on the topic, based on applied tools, methods and techniques. Case studies and empirical applications will be employed to elaborate on the theoretical issues. The objectives, process and motives of the M&A will be discussed, the economic consequences will be evaluated and the impact on target and acquiring firms will be analyzed. Emphasis will be placed on acquisition strategies, target-picking, merger valuation and shareholder value implications.

Major in Marketing and Strategy

This major investigates the fundamental approaches to understanding markets, competitors, and portfolios of product offerings. It is of interest to students who are interested in pursuing a marketing career in the manufacturing and the service sectors, and to those interested in product and brand management. It is also relevant for those pursuing a management consulting career.

Students in this major must complete 8 credits among the following courses:

In this course the students become familiar with the main methodologies of market research for the introduction of a new product or service. The central topics are: The new product/service development process and the need for market research, approaches to sales forecasts, methodologies for desk and qualitative research (idea generation, personal interviews, focus groups….), and quantitative market research methodologies (sampling, questionnaire building and data analysis). The students will choose a methodology that fits best with their new business / product / service idea and apply it in order to gather field data on their idea. The course is evaluated on the students’ presentations on their field research.
This course follows a multidisciplinary approach to examine and analyze the consumer as a decision-maker. Its main goal is to understand how fundamental consumer behavior concepts and principles can be used in marketing decision-making and strategic marketing actions. Topics covered include consumer decision-making models and information processing, consumer perceptions, loyalty and involvement, attitude measurement and change, consumer analysis and research, demo-psychographic research, interpersonal and social influences, buyer behavior, and strategic implications on market segmentation, product positioning and marketing communications.
The internationalised firm may have to tailor-made its marketing mix to the different cultural preferences of consumers around the world. Thus, the role of culture (Hofstede’s dimensions) and its importance for the selection of the appropriate marketing mix in different countries is discussed. The adaptation versus the standardized strategy in international marketing is explored. Product, price, distribution and promotion strategies, and their intricacies for internationalised firms are additionally analysed.
This course introduces the students to marketing over Internet and its impact on current marketing practices. The students have the chance to explore these new opportunities, explain their interrelationships, develop an understanding of the consumer decision making process in this new environment and examine the integration of Internet in an organization’s marketing strategy. Topics also include consumer behaviour models, purchase processes, online sales automation, category management, etc.
Commercial exchanges among companies, the so called Business-to-business markets, account for the biggest part of GNP in all developed countries. The course aims at making students familiar with the specificities of business-to-business markets and the resulting need to adapt marketing frameworks, tools and decision – making approaches to this specific context, as compared to fast moving consumer product markets. Building on the knowledge acquired during the core Marketing course, this course deals with the following issues: characteristics of B2B markets, analysis of industrial buyers’ decision making, segmentation of B2B markets, product, price and communication policies for B2B products and services, sales management and distribution decisions.
The course focuses on the entrepreneurial process related with sustainable energy. It provides students with insights and advanced skills in all aspects of sustainable energy including upstream/exploration, generation/distribution, waste management, energy efficiency and monitoring.

After being introduced to the reality of the entrepreneur and the central issues related to the preparation of an entrepreneurial project, the students have the opportunity to specialize in the energy sector. The students work on the financial, marketing and managerial aspects of developing a business plan within energy sector with the help of market experts that bring their experience to the course.

By the end of the course, students gain useful and technical knowledge in the areas of sustainable energy and business; they prepare their own business plan and are adept at communicating and presenting it to an audience.

The objective of this course it to introduce students to the major geopolitical and institutional drivers which shape the world today, and to expose the global trends that are driving fundamental shifts in global international relations. The course emphasizes the rise of the BRIC economies, Asia, the Middle East and the Muslim world on the global scene, and how the emerging new economic order affects the established blocks of the US and the EU.
The course helps you gain a comprehensive overview of Internet marketing, and finish with a solid understanding of not only how each discipline works, but how the disciplines work together. The curriculum is made up of an introductory unit with the Fundamentals and is followed be six discipline-specific short courses, such as Web Analytics, Social Media, Conversion Optimization, Online PR. You will only be examined for the unit of the Fundamentals, but you are free to go through any of the rest courses throughout the time period of 30 days.

Major in International Business

International trade and worldwide foreign direct investment have constantly been increasing in recent years. Similarly, expanding abroad is a feasible route to growth and success for Greek firms nowadays. The examination of modern business and management should not occur within the boundaries of a narrow domestic market but in an open international marketplace in which competitive interactions, networking patterns and customer demands are shaped in a larger than ever interconnected ‘global village’. Indeed business has never been more international!

Upon completion of this major, students will be well-prepared to work in internationalized small and large firms; understand and manage their international activities; formulate their international strategy; appreciate and deal with the increased complexity that internationalized firms face; and effectively administer relationships with key stakeholders in the international marketplace.

Students following the International Business major must complete 8 credits among the following courses:

The impact of globalization has considerably increased the exchanges between countries as well as the culture impacts in many ways and particularly on the negotiation processes across borders. Belief and behaviour differ between cultures in such a way that bargaining means many different things to different people from different cultures. To augment his or her capabilities a business negotiator needs to learn how to observe, analyze, develop solid mutually beneficial relationships to travel the road to success. This course is designed to provide the participant with a framework of the negotiation process and basic tools in order to help him/her understand and manage negotiations successfully. It is constructed so as to balance conceptual framework, case studies, use of video and constructive dialogue drawing on the knowledge, experience and insights from the participants.
The internationalised firm may have to tailor-made its marketing mix to the different cultural preferences of consumers around the world. Thus, the role of culture (Hofstede’s dimensions) and its importance for the selection of the appropriate marketing mix in different countries is discussed. The adaptation versus the standardized strategy in international marketing is explored. Product, price, distribution and promotion strategies, and their intricacies for internationalised firms are additionally analysed.
The objective of this course it to introduce students to the major geopolitical and institutional drivers which shape the world today, and to expose the global trends that are driving fundamental shifts in global international relations. The course emphasizes the rise of the BRIC economies, Asia, the Middle East and the Muslim world on the global scene, and how the emerging new economic order affects the established blocks of the US and the EU.
India stands as a vibrant and diverse country whose economy is rapidly integrating the world economy. Spread over three million square kilometer, located entirely in the northern hemisphere, India is the seventh largest country in the world, in terms of geographical size. India is one of the key emerging markets in the world. This course is designed to cover the following topics: Risks and rewards of doing business in India; How do Indian markets function; The management culture of Indian organizations; Case studies of successful and unsuccessful businesses; How Indian society is evolving and its impact on business; Regulatory environment and Business communication practices.
The objective of this course is to introduce basic concepts and tools used in modern Supply Chain Management. The course covers topics related to supply chain planning, design and operations. Special emphasis is placed on the strategic role of Supply Chain Management and the optimisation of the customer level of service. Issues regarding the modelling of strategic, tactical, and operational decisions and the introduction of advanced technologies in Supply Chain Management are also discussed.
The course is intended to provide students with an overview of the different Global Sustainability Strategies, corporate and nonprofit perspectives, legislations, related risks and opportunities. It aims at providing a better understanding of the individual elements and criteria necessary for the development and implementation of comprehensive global sustainability strategies and Reporting addressing the different needs of stakeholders. The course takes a strategic perspective to organizations’ Sustainability and the building of competitive advantage in highly competitive environments.
The course aims to present the institutional and economic forces affecting the financial markets and the firm at a global level. Financial markets include money markets (short-term debt) and capital markets (long-term debt and equities). Money markets provide companies and governments with liquidity, and the capital markets provide the same entities with long-term capital. Typical financial institutions are commercial banks, investment banks, thrifts, insurance companies, and credit unions.
The objectives of this course are: to inform participants on the background and current business environment of the countries of the Region, to provide them with a managerial mindset conducive to a realistic evaluation of ever changing local opportunities and hurdles, and to offer guidelines for planning, implementing and operating investments, as well as for establishing effective interaction with their local partners, managers and peers. The course is enriched with business cases and presentations by experts as well as experienced managers of Greek companies operating in the Region.
The course focuses on the entrepreneurial process related with sustainable energy. It provides students with insights and advanced skills in all aspects of sustainable energy including upstream/exploration, generation/distribution, waste management, energy efficiency and monitoring.

After being introduced to the reality of the entrepreneur and the central issues related to the preparation of an entrepreneurial project, the students have the opportunity to specialize in the energy sector. The students work on the financial, marketing and managerial aspects of developing a business plan within energy sector with the help of market experts that bring their experience to the course.

By the end of the course, students gain useful and technical knowledge in the areas of sustainable energy and business; they prepare their own business plan and are adept at communicating and presenting it to an audience.

Major in Innovation and Entrepreneurship

While their contributions have been underestimated in the past, entrepreneurs are now largely recognized as the force that drives a nation’s economy. “They are the ones who shift resources out of an area of lower productivity and into one of higher return and value. They are the pioneers who convert ideas into products; dreams into reality. They are what makes an economy dynamic as opposed to static” says Prof. Tom Schwarz, who teaches entrepreneurship in the Program.

In the midst of the economic crisis, globalization and technology continue to provide opportunity to small companies to compete effectively with large firms in delivering world class products and services. Today, speed, agility, and a true entrepreneurial mindset are necessary resources, not only in smaller firms, but in large ones as well.

Taking the above into consideration, as well as the long and successful entrepreneurship tradition of Greece, the students of this major are provided with solid theoretical, methodological and applied knowledge in the area of entrepreneurship. More specifically, they develop their ability to initiate, develop and lead entrepreneurial ventures, learn how to use tools and methods for managing business creation and growth, learn how to maximize the positive returns of creativity, innovation and new venture development, and develop understanding of the economic and social conditions of entrepreneurship and innovation.

After successful completion of the major, students will be well prepared for starting their own business, for working in start-up and spin-off organizations, or for taking on a leadership role in business development projects. The philosophy of the major is built on the triplet “ideas – business – value” that provides the foundation for an entrepreneurial mindset.

This major is addressed to those working in or planning to start their own business, as well as to students working or planning to work in any firm or industry where innovation, rapid new product and service development, and entrepreneurial thinking are keys to competitive success.

Students following the Innovation & Entrepreneurship major must complete 8 credits among the following courses:

The course focuses on the entrepreneurial process related with sustainable energy. It provides students with insights and advanced skills in all aspects of sustainable energy including upstream/exploration, generation/distribution, waste management, energy efficiency and monitoring.

After being introduced to the reality of the entrepreneur and the central issues related to the preparation of an entrepreneurial project, the students have the opportunity to specialize in the energy sector. The students work on the financial, marketing and managerial aspects of developing a business plan within energy sector with the help of market experts that bring their experience to the course.

By the end of the course, students gain useful and technical knowledge in the areas of sustainable energy and business; they prepare their own business plan and are adept at communicating and presenting it to an audience.

Today’s high performing businesses must have the ability of constantly innovating, leveraging creativity and managing technology. The first module of the course provides an introductory overview of what creativity and innovation are, of how creativity and innovation can be managed and enhanced in organizations, and how various tools and methods can be used in order to enhance creativity. The second module provides an in-depth analysis of the role of technology as a contemporary strategic imperative and the impact of innovative activities on corporate strategy and especially international strategies. Special emphasis is placed on the developments in the internal and external environment of firms, the innovation strategy, the R&D process itself and the management of knowledge workers. Overall, the course will help students understand what it is that makes innovative firms different from “ordinary” firms and familiarize them with the contemporary managerial challenges towards the effective leveraging of creativity, innovation and technology.
In this course the students become familiar with the main methodologies of market research for the introduction of a new product or service. The central topics are: The new product/service development process and the need for market research, approaches to sales forecasts, methodologies for desk and qualitative research (idea generation, personal interviews, focus groups….), and quantitative market research methodologies (sampling, questionnaire building and data analysis). The students will choose a methodology that fits best with their new business / product / service idea and apply it in order to gather field data on their idea. The course is evaluated on the students’ presentations on their field research.
The objectives of this course are: to inform participants on the background and current business environment of the countries of the Region, to provide them with a managerial mindset conducive to a realistic evaluation of ever changing local opportunities and hurdles, and to offer guidelines for planning, implementing and operating investments, as well as for establishing effective interaction with their local partners, managers and peers. The course is enriched with business cases and presentations by experts as well as experienced managers of Greek companies operating in the Region.
The objective of this course it to introduce students to the major geopolitical and institutional drivers which shape the world today, and to expose the global trends that are driving fundamental shifts in global international relations. The course emphasizes the rise of the BRIC economies, Asia, the Middle East and the Muslim world on the global scene, and how the emerging new economic order affects the established blocks of the US and the EU.
The growth of the Internet and electronic commerce in the last decade has dramatically changed the business landscape and the way that enterprises communicate with their customers and the broader business community (consumers, public administration, or other firms). The world-wide-web in combination with new technological infrastructures and business models provides opportunities for novel business activities, more effective management of inter-organisational processes, and efficient interactive communication through electronic means. This course covers the area of e-Commerce and e-Business through an interdisciplinary approach, combining business and technology application elements. The course has a practical focus, aiming to support decisions related to the development and management of e-business initiatives. At the end of the course, students will have gained the appropriate knowledge and skills needed to reach effective business decisions regarding e-Commerce and identify growth opportunities through e-Commerce applications. In addition, students will be able to develop a “real-life” e-shop.
The aim of this course is to introduce students to social network analytics (SNA) and their instrumental value for businesses and the society. SNA encompasses techniques and methods for analyzing the constant flow of information over online social networks (e.g. Facebook posts, twitter feeds, foursquare check-ins) aiming to identify, sometimes even in real-time, patterns of information propagation that are of interest to the analyst. The course will provide students with an in-depth understanding of the opportunities, challenges and threats arising by online social media as far as businesses and the society at large are concerned. It will use case-based teaching and discussions to introduce students to the social and ethical issues that often arise by mining the publicly available information across online social networks for business purposes and/or other types of analyses. Finally, students will be introduced to the concepts of the wisdom of the crowds and social learning, investigating the conditions under which opinion convergence (asymptotic learning) or herding may occur in online social networks. 
India stands as a vibrant and diverse country whose economy is rapidly integrating the world economy. Spread over three million square kilometer, located entirely in the northern hemisphere, India is the seventh largest country in the world, in terms of geographical size. India is one of the key emerging markets in the world. This course is designed to cover the following topics: Risks and rewards of doing business in India; How do Indian markets function; The management culture of Indian organizations; Case studies of successful and unsuccessful businesses; How Indian society is evolving and its impact on business; Regulatory environment and Business communication practices.

Major in Technology, Logistics and Operations

In this major, students delve into the parallel fields of IT/IS, Logistics, and Operations Management with common denominator the importance of technology as a business enabler and creator of competitive advantage. After successful completion of the major, students will be well qualified for pursuing careers in technology-driven businesses, for taking responsibilities of operational nature, and making well-grounded decisions impacting the infrastructure of their organizations including customer and supplier relationships.

Students following the Technology, Logistics and Operations major must complete 8 credits among the following courses:

This course introduces the role of technologies for e-Business and the technical challenges for new and old businesses. It provides the basic understanding of the role of e-Business in supporting businesses from a technical point of view. Furthermore, the course gives an overview of the possibilities of different software platforms that incorporate the functionality and components needed for Electronic Commerce. Finally, the course deals with the telecommunications networks (with an emphasis on the Internet), used for e-Business, which are large, decentralised, heterogeneous, and provide open access.
The objective of this course is to introduce basic concepts and tools used in modern Supply Chain Management. The course covers topics related to supply chain planning, design and operations. Special emphasis is placed on the strategic role of Supply Chain Management and the optimisation of the customer level of service. Issues regarding the modelling of strategic, tactical, and operational decisions and the introduction of advanced technologies in Supply Chain Management are also discussed.
The course is intended to provide students with an overview of the different Global Sustainability Strategies, corporate and nonprofit perspectives, legislations, related risks and opportunities. It aims at providing a better understanding of the individual elements and criteria necessary for the development and implementation of comprehensive global sustainability strategies and Reporting addressing the different needs of stakeholders. The course takes a strategic perspective to organizations’ Sustainability and the building of competitive advantage in highly competitive environments.
The course helps you gain a comprehensive overview of Internet marketing, and finish with a solid understanding of not only how each discipline works, but how the disciplines work together. The curriculum is made up of an introductory unit with the Fundamentals and is followed be six discipline-specific short courses, such as Web Analytics, Social Media, Conversion Optimization, Online PR. You will only be examined for the unit of the Fundamentals, but you are free to go through any of the rest courses throughout the time period of 30 days.
The growth of the Internet and electronic commerce in the last decade has dramatically changed the business landscape and the way that enterprises communicate with their customers and the broader business community (consumers, public administration, or other firms). The world-wide-web in combination with new technological infrastructures and business models provides opportunities for novel business activities, more effective management of inter-organisational processes, and efficient interactive communication through electronic means. This course covers the area of e-Commerce and e-Business through an interdisciplinary approach, combining business and technology application elements. The course has a practical focus, aiming to support decisions related to the development and management of e-business initiatives. At the end of the course, students will have gained the appropriate knowledge and skills needed to reach effective business decisions regarding e-Commerce and identify growth opportunities through e-Commerce applications. In addition, students will be able to develop a “real-life” e-shop.
Project Finance is now increasingly applied across the world, both in developed and developing countries, as an alternative way to privately finance infrastructure and industrial projects, at all scales and in various sectors: transportation, energy, sewage and water-treatment plants, health care, education, tourism and government offices. This course aims at equipping participants with the basic tools and critical concepts needed to grasp and model the technical, analytical and structural features of large-scale project financing. In particular, participants will learn how to structure, value and finance projects under different frameworks (PPP, PFI, BOOT, etc).
The aim of this course is to introduce students to social network analytics (SNA) and their instrumental value for businesses and the society. SNA encompasses techniques and methods for analyzing the constant flow of information over online social networks (e.g. Facebook posts, twitter feeds, foursquare check-ins) aiming to identify, sometimes even in real-time, patterns of information propagation that are of interest to the analyst. The course will provide students with an in-depth understanding of the opportunities, challenges and threats arising by online social media as far as businesses and the society at large are concerned. It will use case-based teaching and discussions to introduce students to the social and ethical issues that often arise by mining the publicly available information across online social networks for business purposes and/or other types of analyses. Finally, students will be introduced to the concepts of the wisdom of the crowds and social learning, investigating the conditions under which opinion convergence (asymptotic learning) or herding may occur in online social networks. 
Project based work is the new norm in business. Effective Project Management is of paramount importance for project success and consequently business success.

This course is designed for an MBA level study into Project Management. In this course students will consider and critically evaluate the problems associated with project selection, evaluation of projects and project managers, managing project teams and communicating with all parties involved. Students will become involved in presentations, discussions, extensive case studies, role playing exercises and so address the key aspects of project management.

This course will examine closely the effects of project management upon business needs, and how project management can establish a firm foundation for managing project and non-project work, independently of sector. Students will be introduced to techniques of selecting, initiating, planning, monitoring, controlling and closing projects in order to maximise the success of the project and the profitability of the organisation they operate. The most widely accepted methodology based on the Project Management Body of Knowledge (PMBOK 5th edition), as well as a number of modern books and approaches to Project Management will be presented and tested.

Current Distinctions & Awards
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