The aim of the project was to identify new services that OTE Group could launch in the Greek market. These services are not limited to the field of telecoms only; current technologies are taken into account so as to shape these services which are supposed to differentiate OTE Group from the competition and to be adopted by the Greek consumers. The increasing competition has rendered the market fragmented; firms offer a variety of services, lowering prices and sometimes, unfortunately, the quality of services. OTE does not negotiate the quality of services. The first part of the project resulted in a presentation of available and upcoming technologies in the integrated field of telecoms and IT. The second part focuses on a limited number of proposals for new services that could be adopted by OTE. The research was supported by an online survey on the targeted services, where over 350 respondents picked their service of preference.