The program will be delivered over seven days, following a carefully crafted curriculum that involves lectures, executive talks, and company and cultural visits structured around the blocks of Economic Context, Sustainability as a Concept, Sustaining Competitiveness with Technology, Leadership for a Sustainable Company Culture, and Innovation for Sustained Advantage.
The global economic context keeps changing at an unprecedented speed. The program starts with an overview of the emerging economic landscape, with a focus on the region of southeast Europe. Lessons from business sustaining their competitiveness through the Greek crisis will also be exposed.
The second day concretizes the concept of sustainability. It involves understanding what the new sustainability playing field implies for companies and how companies strategize in order to lead rather than adapt to this new reality. Emphasis is now increasingly being placed on maintaining performance through sustainability, which places the concept directly into the operational reality of businesses.
Day three delves into how the most recent trends in technology -Big Data and Digital Marketing in particular- are influencing virtually all business sectors and how they can become essential tools for accurate and informed decision-making.
The fourth block focuses on how culture and leadership need to be developed in order to support and drive the necessary restructuring propelled by sustainable business models and processes. The Summer School taking place in the cradle of western civilization, leadership insights from ancient Greek philosophy will also be exposed and debated.
The last module consists of applying an innovation framework to selected parts of a business and to investigate how, through innovation, companies can take organized steps towards building a sustainable competitive advantage.
For the detailed academic program, click here.
By attending the summer school, students will:
- Be able to understand the interconnectedness of global and local challenges related to sustainability in business,
- Be exposed to key research findings and applied business solutions in the topic areas presented,
- Interact with experts and peers from various business and academic backgrounds.
More precisely, participants will:
- Get a grasp of the challenges of economic nature facing businesses globally, regionally and locally,
- Become familiarized with the evolving playing field around sustainable economic and business development, by apprehending the logics and impact of international agreements and sustainability frameworks and certifications,
- Comprehend new technologies’ potential for redefining business models and providing means of thriving in an increasingly customer-centric and connected marketplace,
- Understand how leadership development and implementation culture building is supportive of sustainable competitive advantage,
- Apprehend how holistic and systematic innovation can sustain competitive advantage.
The program is taught by a team of excellent academic staff with extensive teaching experience at the Athens University of Economics and Business, the oldest and most prestigious University in Greece in the areas of Economics and Business Administration, and other renowned universities. Participants will also engage with industry experts and representatives from key international institutions.
Author of several books and many articles in leading international academic journals, and a regular columnist in the Sunday edition of the main Greek centrist newspaper Kathimerini since 2007, Pagoulatos has been interviewed and quoted widely in the international media regarding the ongoing Eurozone and Greek economic crisis.
In November 2011 Pagoulatos was called by the newly appointed technocratic Prime Minister Lucas Papademos; he served as Senior Advisor and Director of Strategy at the PM Office under Prime Ministers Papademos and Pikrammenos from November 2011 to June 2012.
He is a member of the Board of Directors of the think-tank ELIAMEP, Board member at the European Policy Centre (EPC) in Brussels, member of the Advisory Board of Social Europe, and board member of various academic and civic organizations. He has served as member of the High Council of the European University Institute in Florence (2010-13), and President of ECSA-Greece (2013-14). He has extensive experience in providing advice and analysis on the Greek political economy.
Pagoulatos holds a Law degree from the University of Athens, M.Sc. and D.Phil. in Politics from the University of Oxford, where he was a Rhodes Scholar. His research and publications focus on the EMU and the European Union, Southern European and Greek political economy, economic governance, the political economy of banking and finance, the political economy of reform. He has given lectures at several universities including Oxford, LSE, Harvard, Yale, NYU, and Princeton, where he was a postdoctoral fellow (1998-99).
His monograph Greece’s New Political Economy: State, Finance and Growth from Postwar to EMU (Palgrave Macmillan, 2003) won the Academy of Athens award for best book in economics. He was short-listed for the Rudolf Wildenmann “best paper” prize of the European Consortium of Political Research. He has been part of several EC-funded networks of excellence, and the research project DOSEI (on the EU Constitution building process), nominated for the European Commission’s 2006 Descartes prize for scientific excellence.
The health sector though has captured an important part of his activity. Before joining the Pharmaceutical Company MSD in 2012 (known as Merck & Co., Inc. in the USA and Canada) in order to lead the Policy, Communications and Corporate Social Responsibility (CSR) activities in Greece and Cyprus, he had served as a Senior Advisor at the Hellenic Parliament, with a key responsibility on the Economic Adjustment Program of Greece and issues related to fiscal policies and legislation. Before that, for several years, he served at high-level government positions and Committees in Greece and the EU (Special State Secretary of the Greek Government, CEO of the healthcare organization of the State organization for seamen, co-ordination of PPP and Investment Committees, consultation with the Government on behalf of the Pharmacists’ Association etc.).
Dr. Alexandrakis also has an extensive University level teaching and research background and has extensively worked with the EU Institutions, Industry Associations and many Government bodies. During the past few years he has been an active member of several Committees and work-groups of SFEE (the Hellenic Pharmaceutical Industry Association), of the Hellenic-American Chamber of Commerce and the Pharma Innovation Forum. He is a member of the Advisory Committee of the Greek Chapter of the European Innovative Partnership on Active and Healthy Ageing (EIP on AHA) and participates in the BoD of EEFAM (The Hellenic Society of Pharmaceutical Management). He also had coordinated a number of Committees (Development of Specialized Tourism in Greece, Committee for Public Private Partnership in the area of transportation and telecommunications, Hellenic cross-ministerial committee for Trans-European Networks – Motorways of the Sea, Committee of European Regional Policy of the Regional Scientists Association et.c.), and participated in Boards (Investment Central Advisory Board of Greece, Central Steering Committee of the Greek EU Operational Programme for Competitiveness and Entrepreneurship, Committee of Experts for the Euro-Mediterranean Cooperation et.c.).
With 20 years of Marketing and business development expertise in Europe and the US, she has a proven record working with Companies such as P&G, Estee Lauder, MKB a Health Tech Fund, Unilever, Carlsberg Group, The Coca-Cola Company and more. Niki has conceived and develop products in the Greek, EU and US Market. On a global level she has received the “Breakthrough” Product of the Year Award in the US, for the Mustang Fragrance Development for Estee Lauder US.
Niki currently works with companies globally developing an innovative culture and a unique Product development process and culture. Niki Siropoulou has executive education from Harvard Business School, MIT, Kellogg Business School, on Innovation and New Business Development and holds an MBA degree from the University of Texas at Austin USA.
Evaluation and Grading
Equivalence of 3 ECTS credits (50-70 hours of lecture).
Mode of Assessment:
Class participation (25%)
Individual Paper (50%)
Group presentation (25%)
Corporate and Cultural Visits
Each day, the program structure features either a company visit or a cultural activity, carefully designed to provide participants with a better understanding of the topics discussed in the lectures. These activities take an in-depth look at the business environment in Greece and provide a better understanding of the social and cultural environment of the country.
Below you may find a tentative list of the activities planned for this year’s program.
Company visits to:
– Shipping company
– IT company
– Energy Sector
– Guided tour to the Acropolis and the Acropolis Museum
– Walking tour in Plaka, the old historical neighborhood of the city of Athens in the shadow of the Acropolis
– Tour of Cape Sounion and the Temple of Poseidon
– Stavros Niarchos Foundation Cultural Center
– One day trip to the island of Aegina (tour of the island, visit to the archaeological site of Aphaia and company visit to a local firm producing and packaging the famous Aegina’s pistachios)