The objective of this project was to propose a process structure and organization that will simplify the current communication flows and offer new ideas on how the company will manage to increase sales representatives and CBD managers productivity, to maximize in store competitiveness for P&G brands, to manage more efficiently out of stock, to effectively handle in store activities replacing the existing paper-based business process, to enable CBD management to take the right business decisions and to evaluate sales forces and customers’ performance in a quick and easy way. Based on extensive interviewing and observations, and applying methods for business process redesign, the team proposed specific action for reorganizing both internal and external activities of the Customer Business Development for improved productivity and customer service.
