Philips Medical Systems (PMS) is dedicated to selling and supporting a variety of medical equipment, in particular imaging equipment. Recently, Philips Medical Systems worldwide has made a number of acquisitions that together with other major changes such as new government regulations, new ways of organizing sales, distribution and internal operations call for the development of a new commercial infrastructure. This project develops a strategic plan for optimal handling of the new business developments addressing the issues of new business opportunities and giving recommendations on the optimal course of action to adopt. The company objectives are to maintain and/or enhance PMS leading market position, to take advantage of new business opportunities and to ensure a transition with minimal inconvenience by managing change and reorganization.
