Undoubtedly, sustainability is gaining rapidly increasing interest, but will sustainability really change the competitive landscape, and if so, how? These are the basic issues addressed in the First Annual Business of Sustainability Survey by MIT Sloan Management Reviews, BCS and the SAS Institute. Based on a survey of 1.500 executives and in-depth interviews, the key findings confirm that companies indeed address sustainability issues in various ways, that sustainability is surviving the downturn, but that there are still many things to learn in terms of better integration and higher strategic decisiveness regarding sustainability issues.
