The project consisted of an analysis of the on-line market for bookstores in Greece, with focus on the evaluation of the on-line bookstore of Eleftheroudakis, www.books.gr. Secondary and primary research was conducted to evaluate the current status of the market and its potential for future growth. A number of proposals aiming at the improvement of the Eleftheroudakis on-line bookstore were developed, taking into account the size and the potential of the market, the budget in reach by the company and the behavioral patterns of Internet users.
