This field study project consisted of a the development of a business plan for Axum Emirates SA, a young and fast-growing real estate development company. The business plan concentrates on a macro-environmental analysis and market analysis regarding the overall real estate market the UAE with an emphasis on residential and tourism sectors. Building on the results of that analysis, operational and organizational plans for Axum Emirates are suggested and an in-depth financial analysis involving several scenarios and a risk assessment was conducted.
