The following field study project with the title “an analysis of online casino offerings in the European market” has been elaborated within the international MBA program of Athens University of Economics and Business for the company stoiximan.gr. During this project, there were two objectives. Our first purpose was to collect and process information and data regarding the online gambling markets of Spain, Czech Republic, United Kingdom and Austria, while the second purpose was to reach to a conclusion after multidimensional analysis of these four online gambling markets about where and whether the company could penetrate. The information we have gathered in order to achieve the second purpose were the analysis of the political, economic, social, technological environment, the legal framework, a list of the existing operators as well as software providers. In addition, historical data of the markets were exploited so as to reach the final screening.
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