The aim of this field study project was to suggest a specific plan as a reply to Novartis’s ambition to establish a networking scheme of both an online and offline mode, for the interaction among Health Care Professionals and public awareness with regards to the tackling of Chronic Obstructive Pulmonary Disease. The company’s utter aim is to popularize the use its innovative product that tackles COPD. By investigating the opinions of professionals who deal with COPD and the existing internet area on the matter, the team suggested the layout and content on a website and the additional offline support of this. Through the usage of this scheme Novartis can enhance the interaction and sharing of information within its HCPs network, as well as promote the circulation of its product.
