The main objective of this Field Study Project is to accelerate the international expansion of APIVITA, by investigating 4 new markets (Poland, Russia, Sweden, and Turkey) in accordance to the priority countries and the distribution channels that are predefined in the business development strategy of the company. The scope of the project is to provide a multidimensional perspective on the assessment of the indicative markets with up to date macroeconomic elements, competitiveness evaluation and a concrete market overview. The market overview section enables to see deeper in the market, record market trends, identify the status of the pharmacy and the selective channel and the main distribution players and shade the consumer profile. The final evaluation of the research executed, alongside with the knowledge and experience of the team in each market, give prominence to what is identified as opportunity in each market with suggestions on potential partnerships that can ensure win-win collaborations and entry guidelines for the market and the position of the brand.
Current Distinctions & Awards