Over the last few years, Algeria has become one of the most prominent and fast growing markets for Novo Nordisk. This favorable situation has led to a necessary expansion and many other changes within the Novo Nordisk affiliate in Algeria. It is expected that the developments in the last years have caused changes in the way the company is perceived by its local external stakeholders. The aim of this project was to perform an extensive study of both patients and health care providers in order to understand their needs and the perception of the company brand, so as to develop suggestions that will support the market expansion of NovonordisK in the specific country.
