Indicative FSP

Business Development Study and Strategy Proposal

CEVA Logistics is the 4th largest global supply chain company. CEVA Hellas is operating since 1996 and Greece is a key market for future growth. The purpose of the “Business Development strategy project” is to deliver a study of the Greek logistics market and conclude on a set of strategy proposals that will bring strategic value for CEVA Logistics Hellas. The conducted research was based on both secondary sources (sector studies, newspapers, magazines etc.) and primary sources (questionnaire survey, interviews). According to the results, the current recession and the negative economic trends have affected the Greek logistics sector and a decline in its total value is observed. In addition to this, competition has been intensified due to its fragmented nature. As a result, many major companies presented a significant drop in turnover and profits. However, new ways of conducting business created by e-commerce, new governmental policies, new infrastructure projects and some of the examined sectors like the “Fmcg” and “Food” create opportunities for investments that can guarantee a secure fast paced growth, especially for companies with the profile of CEVA, who – after a combination of the appropriate tactics – can overcome the current period of crisis and improve their position in the market.

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