The present business plan was prepared on behalf of FEREOS LTD, an importing and wholesaling company located in Nicosia-Cyprus. The subject was the import and distribution of Greek wines in the Cypriot market. The methodology applied consisted of in depth search of the wine sector including systematical study of the pricing policies in both countries, visits to numerous cellars, specialized stores, restaurants and hotels in Cyprus, discussions with a considerable number of wine producers and enologists. This business plan consists of an initial “tool” that will give the company, in the short term, the chance to expand its activities in the domestic Cypriot market and, in the long term, to introduce into the local market more Greek wine producers and labels busting their business abroad.
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