Indicative FSP

Business Planning and Market Research for a new e-procurement concept

The aim of this project was the development of a business plan in order to support the expansion of “Business Exchanges” into the business area of Small and Medium sized Enterprises (SMEs). More specifically, the company will focus on SMEs’ needs for efficient procurement of MRO (Maintenance, Repair and Operations) supplies through alternative marketing channels. The company will address these needs by offering a range of added value services through its e-marketplace. An analysis was conducted both from a theoretical perspective with a literature review of good international practice, and from a first hand data analysis thorough market research (including questionnaires and in-depth interviews) and an analysis of the competitors based on secondary data. The secondary data provided the team with information concerning various business sectors, while the primary data provided various companies’ preferences about the new project of “Business Exchanges”. An operational and organizational plan was presented and a financial plan was developed, showing the prospects of the company according to our forecasts, along with suggestions for how to launch this new service line.

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