Indicative FSP

Channel efficiency analysis and marketing strategy propositions

The purpose of this project was to redesign the marketing strategy for Plaisio Computers. In the beginning, it was necessary to define the level of satisfaction for the clients of the company. This particular task was carried out firstly by personally realising sudden checks in all distribution channels of the firm (stores, Internet B2C, Internet B2B, Call Center, catalogues and service), by each and every member of the team. Afterwards, it was necessary to discover the opinion regarding the same matters of those that were actually clients of Plaisio Computers – that was done with the help of questionnaires drawn especially for that reason. The project develops recommendations for how to increase customer satisfaction, improve efficiency and enhance customer loyalty.

Current Distinctions & Awards