The project examines the possibilities for exploitation and formulation of a business plan for the development and commercialisation of an innovative software application, which could assist in consulting projects in the maritime or port sector. The work carried out has the structure of a business plan and contains in-depth information concerning intellectual property, financing and partner selection. The business plan helps the company’s management to evaluate different investment scenarios taking into consideration all parameters of the problem. The project further analyses the Greek and international market, where the new idea would be commercialised, examining aspects of differentiation and internationalisation, as well as the unique selling proposition and the competitiveness of the innovation. Additionally, different business models for exploiting the innovation are elaborated and analysed. Finally, a financial plan is developed, taking in consideration the financing opportunities and the relevant risk factors.
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