The objective of this study is the analysis of content in mobile value added services and the presentation of proposals for the strategic positioning of Vizzavi in this market and the methods of preparing, executing and evaluating sms marketing promotional campaigns.
The scope of the study covers the Greek mobile telecommunication market, the companies, products and services focusing on text messaging services-SMS- and multimedia messaging services-MMS-. ?he project deals also with the development of next generation messaging services and the SMS Marketing promotional campaigns.
