The purpose of this project is to provide propose a design of a youth banking portal for National Bank of Greece, taking into account the existing infrastructure of the NBG Web Portal with its personalization and registration facilities, as well as other possibilities given by this infrastructure. The scope of the Youth Portal will be to become a reference point for young people, by offering them value added content and services. In addition, a comparative study by reviewing available literature on the topic both from a theoretical and a business perspective is carried out among the existing portals from competitive Greek and Foreign banks referring to young people. Extensive market research was conducted using both qualitative (e.g.., focus groups) and quantitative (e.g., structured questionnaire) methods.
