The project aimed at analyzing how CSR can be exploited within in BSH Greece, in order to enable the company to pursue the EFQM model and gain measurable benefits. To this end a thorough research in academic papers, articles and reports was conducted in order to gain a better understanding of CSR, find out the areas where CSR can be applied, define the costs and benefits that its implementation denotes and identify the relevant governmental policies. In order to diagnose the current state of play inside BSH-GR a comparison among BSH-GR, BSH Global and the best practices around the world, was drawn. Also, a market research has been conducted. The team combined the different findings into a CSR framework for the integration of CSR into business. Acknowledging the need of quantifying the degree of CSR within the company, performance indicators and measurement procedures were proposed.