Information Service Providers (ISPs) are looking for different ways to develop and extend their business. The way in which applications are bought, sold and used is what has the potential to turn ISPs into application service providers (ASPs). The focus of this project was to develop a strategic plan that gives to FORTHNET the right mix of actions, alliances and investments to succeed in this transformation. The objective of was a) to develop a rigorous commercial understanding of the ASP model opportunities and to maximize the value from them, and b) to develop a strategic plan for how the value can be realized including recommendations on: investment requirements, partnering strategy, channel & technology requirements, organizational design and business. The purpose of the strategic plan was two fold; to attract partners/ investors and to document an operational plan for controlling the business.