This study deals with the synthesis of the IT landscape in the Media industry. The research has three objectives. First, a presentation of the current situation of the IT environment in the Media sector, second, an analysis and an evaluation of the situation as it is viewed by the IT Managers in the Media sector and third, recommendations for how to develop Sun’s market share in the Media sector. Relying on data from a variety of sources including a questionnaire distributed to IT managers in the Media sector a strategic marketing approach was proposed to the company.
