Indicative FSP

A Market Analysis and Marketing Strategy Plan on ICT Products for SMEs in the Fields of Unified Communication, Collaboration, Security and Storage

The purpose of the project was to create a marketing strategy plan for SOLO Gateway taking into account the evolving market dynamics and competitive landscape at an international level. The report lists recommendations for SOLO Gateway’s extended marketing mix (7 P’s), in order for SOLO Gateway to improve its UC market share. These recommendations were based on the competition analysis, SWOT analysis, the results of market research, as well as from internet research about UC solutions.

Current Distinctions & Awards