Indicative FSP

Market analysis of new segments and proposal for marketing approach

This study aims at developing a marketing strategy that will help Kathimerini to attract young readers. Neither repositioning nor the relaunch of a new more attractive to young readers Kathimerini would be appropriate strategic choices because they would put other reader categories in danger. The proposal is the introduction of a new relative to Kathimerini brand that will have the element of education and sciences as the core concept element (paper and electronic edition).

Current Distinctions & Awards