Indicative FSP

Marketing plan for CRM and internet bookstore development

The project consisted of an analysis of the on-line market for bookstores in Greece, with focus on the evaluation of the on-line bookstore of Eleftheroudakis, Secondary and primary research was conducted to evaluate the current status of the market and its potential for future growth. A number of proposals aiming at the improvement of the Eleftheroudakis on-line bookstore were developed, taking into account the size and the potential of the market, the budget in reach by the company and the behavioral patterns of Internet users.

Current Distinctions & Awards