Indicative FSP

Marketing plan for Knowledge Management software

Citron, a Knowledge Management Portal developed by Globo Technologies, is the key subject of this FSP. As such Knowledge Management tools became important to companies, we conducted a critical approach to Citron so as to explore its internal competencies and external perspectives. We developed a questionnaire that would investigate a) the adoption rate and b) the managerial implications of a Knowledge Management platform. The research was carried out by using both questionnaires and interviews. We proposed a method for the quantitative analysis of the benefits that a K.M. platform offers. The results revealed opportunities for the development of future functionalities, marketing approaches and areas of interest. The implications of the study are discussed and suggestions for future research are presented.

Current Distinctions & Awards