The project analyzes and researches the current landscape of the “English as a Foreign Language Examinations” and “UK Professional Examinations” in relation to the British Council’s presence as an administrator in the Greek market and possibly as a developer. The dual purpose was to propose new products/ examinations to be developed by the British Council and identify new market segments for it to target, both for existing examinations and for those recommended. The results comprise proposed directions for new product development strategies in these English language examination categories.
