The Personal Health Program is an innovative marketing pilot project which is the result of the joint effort of Novartis Hellas and Athens University of Economics & Business. The project was designed to satisfy, through a unique patient-centric approach, the needs of women aged 45-65 and provide them with their personal health program. The project comprised the following two sets of actions: 1. Provide better healthcare for the diabetic women in order to help them improve their quality of life. 2. Raise awareness for the most common diseases affecting women within the aforementioned age range.