The study is a market analysis of the frozen foods market in dynamic fast changing economies with focus on the Balkan region. A large number of local and multinational companies are entering this market. The report describes a number of successful cases in Russia and Poland, with the purpose of providing a benchmark for the Ukrainian market. Then a detailed overview of the latter market is provided including an analysis of the main players, the size of the market and a tentative segmentation complemented with an estimate of market sizes and growth.
