The grocery industry undergoes a significant change, which is not so much obvious at the end user level as it is further upstream in the supply chain. This project proposes a business plan for the introduction of an innovative system of services. The underlying concept of this proposition is the creation of an intelligent shopping infrastructure, which will be beneficial to both consumers and retailers by creating a relationship of commitment among them. The project proposes guidelines for efficient process reengineering and substantial cost reductions throughout the supply chain.
