Indicative FSP

Strategic brand extension through new distribution channels

This project consisted of identifying and analysing potential opportunities for Tasty Foods SA in the expansion of its current sales network. Following brainstorming and scenario analysis, the potentially most lucrative alternative channels were selected and analysed in depth following a specific method based on weighting of a range of strategic criteria. Based on this work, recommendations for selection and implementation were developed and proposed to the company.

Current Distinctions & Awards