A Marketing and Strategy Plan for mVisionTM, an innovative product, which enables its subscribers to watch videos through their mobile phones, in real time, using the technology of cameras placed in various locations was developed. The predisposition of the final consumers towards the product as well as that of companies which could incorporate mVisionTM in their current service package was examined. The purpose was to define the general trend towards the product and the market that it can be addressed to. An additional objective was to define the potential usages that might be of interest to customers and choose the most popular among them, since mVision has multiple applications. The suggestions developed focus on how to promote this project and on the specification of a pricing policy for its market launch.
