Artificial Intelligence has transcended its once futuristic notion to become an integral part of our everyday lives. From the convenience offered by Siri and the navigational prowess of Google Maps to the tailored recommendations on Netflix and the intuitive smart compose feature in our email clients, AI is enhancing our productivity and intelligence.
At Convert Group, where I work, we are currently utilizing AI to forecast Kit Kat’s sales for the summer of 2024 in the Netherlands and to assess the incremental revenue generated by any marketing initiatives (whether digital or traditional) for Durex across several European countries. This is all made possible by our sophisticated AI algorithms, which form the core of our SaaS platform, eRetail Audit. This platform is revolutionizing the way retailers and brands collaborate through data across 21 countries, marking a significant transformation in the global retail landscape.
But what if we wanted to implement AI to aid the growth and enhancement of i-MBA’s alumni community? Well, here’s a list of how we could do that, starting from today:
- Alumni Data Management and Analysis
- Alumni Tracking: AI can help maintain up-to-date records of our alumni by analyzing various data sources, such as social media and professional networks, to track career advancements and location changes.
- Alumni Engagement Insights: AI algorithms can analyze engagement patterns in alumni interactions with the program, identifying what content is most effective and suggesting optimal times for outreach.
- Personalized Alumni Communication
- Customized Alumni Messaging: AI can automate the creation of personalized messages to i-MBA alumni based on their interests, donation history, event participation, and more, making communications more relevant and engaging.
- Event Personalization: AI can suggest event themes, locations, and formats by analyzing past event successes and alumni preferences, improving attendance and satisfaction.
- Alumni Networking Opportunities
- Alumni Connections: AI can facilitate better networking among alumni by recommending connections based on professional fields, mutual interests, or shared experiences, thus strengthening the i-MBA alumni community.
- Mentorship Programs: AI can match i-MBA alumni and students for mentorship opportunities based on career interests, expertise, and professional goals, enriching the educational experience and fostering a supportive community.
- Alumni Fundraising and Development
- Donor Targeting: AI can enhance fundraising efforts by identifying potential donors based on past donation history, engagement levels, and financial indicators, allowing for more targeted and effective fundraising campaigns.
- Predictive Analytics: AI can predict the likelihood of donations from various segments of the alumni population, helping to prioritize outreach efforts and tailor fundraising messages.
- Alumni Career Support and Opportunities
- Job Matching: AI-powered platforms can connect i-MBA alumni with job opportunities that match their skills and preferences, adding value to the program’s offerings and supporting alumni in their professional growth.
- Skill Development: AI can recommend personalized online courses, workshops, or webinars to alumni for professional development based on emerging industry trends and individual career trajectories.
- Event Planning and Management
- AI-Driven Logistics: AI can assist in event planning by predicting attendance, optimizing venue selection, and personalizing event agendas to cater to the interests of the attendees.
- Virtual Engagement: For virtual or hybrid events, AI can enhance the experience with intelligent matchmaking for networking, Q&A sessions, and content delivery based on attendee preferences and behavior.
- Feedback and Continuous Improvement
- Sentiment Analysis: AI can analyze feedback from i-MBA alumni on various platforms to gauge overall satisfaction and identify areas for improvement in the program’s initiatives and communications.
- Continuous Learning: AI systems can learn from every interaction, continuously improving the personalization and relevance of communications and offerings to alumni.
And do you know what’s even more amusing about AI? The insights shared above weren’t even my own creations. They were all proposed and composed by ChatGPT in just a few seconds, which enabled me to just make a quick relevance check, and then to relish by watching my children’s climbing training session instead of spending my weekend writing lengthy articles!