My Journey of Purpose, Innovation, and Global Impact

My career has been defined by a passion for purposeful organizations, a drive for innovation, and a commitment to leveraging technology to create meaningful change. As Senior Director of Global Performance Marketing at Convatec, I play a pivotal role in digital transformation, data-driven decision-making, and advancing AI-powered marketing strategies in the healthcare sector. My career trajectory—from eBay to Expedia and now Convatec—reflects my deep-seated belief in the power of technology to shape industries and improve lives.

From Greece to a Global Stage

Growing up in a family business in Greece, I developed an early appreciation for entrepreneurship. However, I aspired to think bigger and broaden my impact. Recognizing that global corporations operate on different scales and require distinct strategic approaches, I sought international experiences to accelerate my learning and career growth.

The transition to an international role wasn’t without challenges. Adapting to different cultures was a steep learning curve, and breaking out of the traditional mindset that imposes invisible limits on what we can achieve was equally difficult. But I learned that the sky is truly the limit, and success is directly tied to how boldly you pursue opportunities.

Purpose-Driven Organizations: Making an Impact

At every step of my career, I have been drawn to organizations that create tangible value for individuals and communities.

• At eBay, I helped empower small businesses and entrepreneurs, enabling them to enter the e-commerce landscape and change their lives.
• At Expedia, I contributed to connecting people with destinations, helping create unforgettable experiences.
• At Convatec, I am part of a mission-driven company operating in niche healthcare segments that improve the quality of life for patients following life-altering operations.

These aren’t just companies; they’re platforms that enable transformation. Whether it’s giving entrepreneurs financial independence, bringing travelers closer to cultures, or helping patients regain dignity and comfort, my work has always been about driving meaningful change.

The Intersection of Marketing, Technology, and AI

In today’s world, data, digital presence, and AI-powered algorithms are everywhere. I have embraced this technological revolution, ensuring that the companies I work with remain at the forefront of digital transformation. At Convatec, beyond my core role, I am also tasked with pushing forward the company’s agenda on data utilization, machine learning, and automation.

AI and machine learning are not just buzzwords; they’re fundamental to the future of business. From personalized patient engagement in healthcare to optimizing marketing performance, technology enables smarter, faster, and more efficient decision-making.

Lessons from the i-MBA and Advice for Future Leaders

Reflecting on my journey, I credit the MBA International (i-MBA) of Athens University of Economics and Business (AUEB) with equipping me with the necessary skills to succeed internationally. My focus on Financial Engineering provided me with a strong analytical foundation, while the program’s CIMA exemptions allowed me to fast-track my professional qualifications.

For current students and recent graduates aspiring to an international career, my advice is clear: “Opportunity = Preparation + Luck. Be bold, be prepared, and don’t be afraid to make mistakes. The i-MBA provides invaluable tools—from networking to skill development—that can open doors worldwide.”

Looking Ahead: The Future of Business and Technology

As I look to the future, I see technology, sustainability, and emerging markets shaping the global business landscape. I believe that businesses must continuously evolve, embracing agility and leveraging advanced technologies to stay competitive.

We are at an inflection point where AI, sustainability, and global connectivity are rewriting the rules of business. Companies that harness these forces while staying true to their core mission will lead the next era of innovation.

From Greece to the UK and beyond, my journey is a testament to the power of vision, adaptability, and the relentless pursuit of purpose-driven success.