On May 27th, 2022, the MBA International organized an Online Executive Seminar for i-MBA students and alumni, and students from international partner universities, on the topic “Strategic Management in the health sector in the post COVID-19 environment – How is overall business and economic activity is affected?”. The seminar was conducted by Adjunct Professor Dr. Emmanuel Alexandrakis, MBA International, AUEB & Health Economy Global Strategist, WifOR.
The seminar analyzed how the recent pandemic crisis changed the way that health-related spending is understood, and why Health Economy is an important economic sector that affects our activity and lives. Participants gained understanding about the importance of the health sector and how it affects decision making, how to make strategic connections between their business interests and the health imperative related to the pandemic, and how these connections could be affected by smart investments in the extended health sector. Further various determinants that can influence the business environment, the return of investments, consumer behavior and experiences, as well as public policy environment were exposed.