It’s my great pleasure to welcome you to the 12th issue of our periodical newsletter i-MBA SCOPE. This issue focuses on Artificial Intelligence, AI, today’s major transformative force in business and beyond.

To match these developments the MBA international has launched a new elective course “Business Decision-Making Using AI”, co-taught by Professor Theodore Evgeniou of INSEAD and Mr. Andreas Zaras, both also contributing to this issue of SCOPE.

Answering to questions formulated by current i-MBA students, Professor Evgeniou shares his rich expert insights about the context, transformations and implications for business and society that AI brings, while Andreas Zaras presents and exposé of the evolution of science-based decision-making and the emerging role of AI.

The third article, by Dimitrios Agagiotis, Azure Data & AI Specialist at Microsoft and i-MBA Alumnus, emphasizes AI as the beginning of a new era, as revolutionary as the steam engine or the internet. Dimitrios also provides personal insights, based on his conversations with key stakeholders about AI in various industries.

A major development that will enhance the alumni relations and interactions in the MBA International community is the recent launch of a world-class alumni networking platform, i-MBA HUB, powered by an international service provider. In the Career and Alumni Corner, Career Development Manager Ioanna Tranou presents the platform and its numerous possibilities.

The implementation and sustained development of this platform is not possible without generous support from Donors. Thus, I warmly thank our first Platinum Donors, MEDIACUBE and its CEO and Founder Konstantinos Skianis, and Panayotis Gezerlis, Founder and President at Convert Group.

We also feature two articles by Konstantinos and Panayotis, both i-MBA alumni. Konstantinos Skianis presents how AI transforms digital advertising through the case of MEDIACUBE. Panayotis Gezerlis, who also has been instrumental in the practical development and implementation of i-MBA HUB, briefly refers to AI-enhanced collaboration between retailers and brands through data, before suggesting how AI can aid the growth and enhancement of the i-MBA alumni community.

Finally, Kiki Avgoustatou, CHRO at Randstad Greece discusses, in the Career & Alumni Section, the impact of AI on HR practices. She lays out how AI can assist and add value to a range of HR processes and activities, including the crafting of job descriptions, streamlining internal documents and procedures, and improving effectiveness in recruitment and talent acquisition.

I warmly thank all contributors for sharing their insights, visions and advice!

As always, this 12th issue of i-MBA SCOPE also contains program and alumni news as well as suggested links related to the AI driven transformation and AI impact outlooks.