The Scandinavian think tank Sustainia was created as a response to the need for a clear, positive and well-argued notion of what sustainable practices entail. Dedicated to communicate the attractive and empowering aspects of sustainable living, without discarding the urgency of the matter, a central part of its mission is to push for faster adoption of sustainable solutions across sectors and markets.
The recently published study on 100 leading sustainability innovations deployed in global markets “Sustainia 100” is a guide documenting 100 innovative sustainability solutions from around the world, showing how the growing diversity in sustainability innovations can provide businesses with new market opportunities. As reported by the UN Global Compact, three drivers are shaping market-ready innovation: Circular economy products, data analytics to reduce resource waste, and sustainability practices throughout the supply chain.